The first thing you should know about digital marketing is that if you don’t have a defined strategy, you are going to have problems (like no business model). This is because clear objectives for your communication efforts need to be stated by you, as well as any specific goals for reaching those objectives. Without these things in place, you can end up with a lot of noise coming from all directions; things that don’t really add up to anything specific or useful.
This leads us into the next part: what is a good strategy? If your strategy isn’t up-to-date, things will likely continue to go wrong because there won’t be enough time for marketing activities to reach their full potential. Without the right strategy, projects take longer than they should do, people waste time on something that won’t help them achieve their goals or even worse — fail completely — before any progress has been made (e.g., “I am an awesome programmer and I can do that – so why am I wasting my time on something else?”).
A good strategy should be based on sound analysis which explains why certain actions or creative choices will help you achieve your goals while others are not useful at all. If you want people who are happy with what they get out of your product or service (and who aren’t convinced by salespeople), it’s crucial that you spend some time thinking through what they want rather than just asking them what they want (and then ignoring them when they don’t get it).
You should also focus on creating value rather than convincing people that they need whatever it is; this will make it easier to influence them into action (as opposed to only focusing on sales). While this may seem obvious in theory,
So, what is the difference between digital marketing and traditional marketing? In some ways, the answer is simple, but not so in others.
The first difference is that digital marketing has to do with the Internet – with technology and the Internet at large. It is a whole new world that doesn’t exist in anything like the same way as traditional marketing. The second difference is that digital marketing can be seen as an evolution of conventional marketing rather than a revolution.
Traditional advertising has been around for decades now – it’s just that digital advertising has recently made its appearance. Digital media today (YouTube, Facebook, Instagram, etc.) are all part of this evolution, and they are both new and old technologies:
Traditional advertising consists of images, sounds, text and more audio-visuals than you can count on your fingers – so it’s built up over decades. The Internet has also been around for decades now but it was just text and images at first and that’s how we remember it. And then came video!
Digital advertising consists of pictures, sounds, text and more sound-and-video than you can count on your fingers – so it’s built up over decades too. The Internet was invented by computers almost 30 years ago but it wasn’t until YouTube came along in 2005 that companies started using video as a major part of their marketing strategy for the first time (and even then only very slowly). Digital advertising was born much later – around 2010 or 2011 – when Google decided to start collecting data about clicks on ads (which would be expensive things to do by themselves) instead of turning them into clickstream data which would only be useful to advertisers if they could match them with something relevant to their web page content or campaign parameters (such as keywords). But YouTube was still ahead of most people when they began using video as part of their marketing strategy – YouTube was one year old then but most people didn’t know who they were! (It took another year before Google merged YouTube into DoubleClick.)
What is digital marketing?
This is a very broad question and the answer may vary depending on the type of business. As a general rule, digital marketing is about more than just generating sales; it’s about getting your product to customers in the most effective way possible with minimal effort.
There are pros and cons to every kind of digital marketing and as there are different goals in each, there are different approaches and many ways to approach this question. It’s important to keep in mind that we aren’t talking about how to brand a product, or how to sell it, but simply the repetition of words or images on a screen (whether it’s an app, website or social media post). From this perspective, the goal is not necessarily making money from advertising, but rather getting people’s attention by doing something that matters most: getting them to engage with you.
One way for companies to achieve these goals is through paid advertising. Paid advertising can be either opt-in or opt-out depending on whether you want people who have already decided they would like your product (and thus want your marketing) or those who don’t (and thus don’t want your marketing). The first method is often referred as “freemium” because you get full access without paying anything but do so at your own risk – similar but not quite the same as “free trial software.”
The second method is referred as “pay per click – PPC campaign. You pay whenever someone clicks on anything on your site and gets a certain number of conversions (usually based off of impressions). The number of conversions can range anywhere from 1% up until 10%. Depending on the nature of an ad you can also include other factors such as image placement within products so that people know what they will be buying before they click on an ad.
A third method is referred as “pay per action – PPA campaign. In this case you pay each time someone interacts with the app/site using their phone/computer/mobile device – usually based off of user actions at specific times (such as when editing an email address). These ads will typically run for much longer than other types of ads because users need time to understand what they are doing first before clicking on them – which isn’t always possible with other methods such as opting-out or opt-in ads (and sometimes even opt-in ads!).
The pros of digital marketing:
Digital marketing is still a work in progress for many businesses. Before you rush out and start drumming up business, be sure to read this post on “Digital Marketing Pros & Cons and The Pros of Digital Marketing”.
There are a lot of pros and cons of digital marketing. This is a post to help you weigh the pros & cons against each other, as well as some useful information on how not to make the same mistakes. Digital marketing can be one of the most important aspects of any business, especially online businesses. It helps to know what the pros and cons are so that you can make an informed decision before deciding whether or not it is time to get into digital marketing.
The first thing we need to do is decide what type of company we want to be: web / mobile / enterprise software? We must decide whether we want our company to focus on one or multiple types of digital marketing (once again, please check out this article on “Digital Marketing Pros & Cons” for more details). If your goal is to go from small startups with no idea about digital marketing at all (and few customers) all the way up to large enterprises with hundreds of thousands of users, then digital marketing is an inevitable part of your life.
To get it right, there are three main things you should consider:
- Experience – Learning how best to use each type requires experience and education. This is why so many entrepreneurs who come up with new products have no background in technology or customer service; they simply want their idea out there because it’s their passion, rather than real expertise in how a product should be developed and marketed. That said, if you are going from startup to enterprise or from enterprise software into web apps then, yes, it’s probably best if you have some experience building applications before diving in but that doesn’t mean starting from scratch (especially since most companies already have some development experience and can use that – having only two years worth being exposed is not ideal). A quick google search will tell you which companies have built great apps (or at least ones that people would love) – Apple has been doing it for generations and Facebook has built numerous successful apps that people love too; other examples include Google Chrome, Twitter and LinkedIn etc – so don’t feel like you need some newfangled programing language or method just because your target demographic goes online every day; they’ll get it eventually!
- Understanding Market – A good understanding of the market requires knowledge about
The cons of digital marketing:
I am sure a lot of folks have heard the following phrase in recent months:
“Digital marketing pros are the most overpaid and undervalued people in the entire world.”
You may have noticed it on a lot of social media platforms, on your company’s website or in press releases. While it is not uncommon to see this sentiment expressed by digital marketers either, it is exceptional when done with such hyperbole as “digital marketing pros are the only people allowed to be overpaid and undervalued.”
Digital marketing companies receive plenty of criticism online for their value, but many of those criticisms are valid. The question is whether they are fair criticisms or rather valid attempts at scapegoating.
If you take a straw poll among friends, colleagues and family members about how you think digital marketing pros should be compensated, you will likely find that some of them think it should be based on how much time they spend/money they spend (and hope for more) versus others who would like minimum salaries for being “good workers.”
I agree with the latter; but I also believe that we want to try to build something that will bring value to our clients, so we need some kind of compensation structure that works from both sides (as well as real effort put into getting paid). It seems like too much if we simply say “pros only get paid based on how much time they spend creating content.” But if we acknowledge that there is an element of truth to what people think + imply that there is an element of truth to what people think + say we can do better (which leads us back into #1 above). For example:
When you ask someone why they don’t like your product, they might give you any number of reasons, each one tailored slightly differently depending on what you ask them. Some might tell you why they don’t like your product because “it’s not mobile friendly” or “it’s too expensive” or “it’s buggy”. Others might tell you why they don’t like your product because “it takes too long” or “it doesn’t do enough for me”. Some might tell you why they don’t like your product because “I want someone else to create my content and make money from it.” Others might tell you why they don’t like your product because “I’m constantly switching between different apps by accident.”
All these things sound reasonable and fit into their own niche. However
The pros and cons of digital marketing:
I think it is safe to say that digital marketing is one of the most important aspects of marketing. And how you market your digital product or service can have a big impact on its reach and profitability. But there are some additional considerations you should think about before you embark on this journey — or, indeed, anytime you want to get started with online marketing.
1) What is your product?
If your product is a simple website, then it should be easy enough for anyone to build their own website from scratch. But if your product is a complex, premium one-of-a-kind service, then it needs extra care.
2) How badly do people want it?
As with any new venture, you need to ask yourself what value are they offering? What can they get out of buying it? Are they willing to pay good money for it? If not, who will they buy from (outside the target market)? This will help you design an effective brand and marketing campaign that helps customers decide whether to pay for your product.
3) The type of content marketing strategy you use
There are different types of content marketing strategies that work best for different types of products and services. For example, blog posts will work best for simple products like software and holiday presents (even though a blog post isn’t ideal for something like food products and winter gear). Product demos or sales pages also work well for simpler products; but Facebook ads can only be used effectively on very complex service offerings like software bundles or travel packages (or worse yet: hotel rooms). This also means that marketers need to understand their customers’ needs before they start designing an effective digital campaign. And again: depending on what type of business you’re in and what kind of customer base you’re targeting creates specific considerations as well as more general ones (like whether the customer has enough time or money).
4) What type(s) of content do I want to share with my target audience?
You need to know who your customers are likely to be interested in learning about and why they would be interested in learning about them. The common misconception when trying new things is that everyone wants the same thing: information about a particular industry or company/product. You will find this isn’t quite true; people have different values and interests based on their backgrounds and contexts, so even if all consumers wanted the same thing (good color charts!), marketers would struggle with delivering it
Conclusion:
Many companies still rely on traditional approaches to market their products and services. A number of initiatives are trying to move away from this and adopt new technologies, but in the end it’s still all about getting your message across.
And that’s where digital marketing comes into play: a way of communicating with customers or potential customers through the use of digital assets. In this blog post I want to briefly discuss some of the pros and cons of digital marketing and how it can help you reach a wide audience in your chosen area of expertise or business.
TechnoKeen 